Privacy and Security

1. Overview and Scope

This Privacy Policy explains what personal information we collect, how we collect it, how we use and share it, the choices you have, and our commitments to security and compliance. It applies to our websites, mobile applications, communications, and other online services (collectively, the “Services”). By using the Services, you agree to the practices described here.

2. Information We Collect

2.1 Information You Provide to Us

You may provide information when you purchase products, create an account, fill out forms, communicate with us, or otherwise interact with the Services. This includes, without limitation:

• Contact and shipping information: first and last name, phone number, email address, and physical or mailing address.
• Payment details: billing address, credit/debit card number, expiration date, security code (CVV), cardholder name, and phone number (processed through secure payment processors).
• Account information: email address, username or user ID, and password.
• Company details (if applicable): company name, company address, number of employees, license number.
• Geolocation data: ZIP code and approximate (non-specific) location data.
• Communications: support communications and logs, and recordings/transcripts/metadata of calls or chats with customer service.
• Media submissions: videos, photos, and other digital content you submit (e.g., product review videos).
• Preferences and interactions: ordering preferences, search inputs, and information submitted through forms or other tools on our site.
• Feedback and surveys: survey responses, product feedback, and other communications you choose to provide.
• Tax and employment information: information you submit when applying for a job (e.g., resume, contact details, tax-exemption or employment-related data).

By voluntarily providing information, you consent to its collection and use as described in this Privacy Policy.

2.2 Public Content You Share

You may post or publish content in public areas (e.g., product reviews, comments, forums) (collectively, “Public Forums”). Content posted in Public Forums is publicly accessible. Avoid sharing personal information that could identify you. If you do so, you assume the associated risks.

2.3 General Browsing & Technical Information (Automatically Collected)

We use cookies and other tracking technologies to collect information about your device and how you use the Services, including:

• Usage details: pages viewed, clicks, scrolls, time on page, content viewed, purchase history, location, referring URLs, search terms, and timestamps.
• Device and network data: IP address, operating system, browser type/version, device identifiers, and similar technical details.
• Account information: email address, username or user ID, and password.

This information helps us understand how visitors use our Services, improve functionality and user experience, and enhance site/app performance.

2.4 Additional Analytics: Site Interaction & Performance Metrics

Even if you do not actively submit personal information, we collect navigational and technical information about your visit, such as pages visited, session duration, and how Services perform for you (e.g., connection speed, page load time). We may collect both personal and non-personal data, including domain type, browser type and version, Internet service provider, date/time stamps, referring/exit pages, IP address, and operating system. We use this data to: (a) identify and improve frequently used features, (b) estimate audience size and usage patterns, (c) store preferences to personalize the site, (d) improve search and navigation, and (e) notify users about updates and features. We may compile this navigational data to generate statistics about visitors’ interactions. In certain cases, this data may be linked to personal data collected directly or from third parties. We may also use tracking technologies to collect information about your activity over time and across third-party websites or services for analytics and advertising optimization.

2.5 Online Shopping

When you purchase products through our website or mobile app, we collect information needed to process and deliver your order, such as name, email, phone number, shipping and billing addresses, and payment details (e.g., credit card number, expiration date, and security code). Optional information may be collected to personalize your order. If you open an account, we may store purchase history, payment methods, and shipping addresses to make future transactions faster.

2.6 Social Media and Reviews

We may analyze publicly available posts on social media and review sites to understand customer opinions and improve our products and services. If you interact with our official social media pages (e.g., by commenting, liking, rating, or reviewing), we may collect information about those interactions.

2.7 Phone Shopping and Customer Support

If you contact customer support by phone, live chat, or email, we may record calls or retain chat transcripts. We may request personal details (e.g., name, email, physical address, phone number) to provide support, resolve issues, and improve the customer experience.

3. How We Collect Your Information

3.1 Information You Provide Directly

We collect information you submit via our website, mobile app, customer service channels, and other digital platforms, including online forms, account registration, orders, phone calls, live chats, and other direct communications.

3.2 Information Collected Automatically

When you access or use the Services, we automatically collect technical and usage data as described above, including IP address, browser type, operating system, referring URLs, and on-site behavior.

3.3 Information from External Sources

We may receive information from third-party sources, including analytics providers, advertisers, and service providers that use web beacons and tracking technologies, as well as publicly available sources such as social networks or online reviews, subject to applicable laws and platform terms.

4. Technologies We Use to Gather Information

4.1 “Do Not Track” (DNT) Signals

Some browsers allow users to send a “Do Not Track” (DNT) signal. Our Services do not currently respond to DNT signals. Data collection continues as described in this Privacy Policy, even if your browser transmits a DNT preference.

4.2 Cookies

Cookies are small files stored on your device that help us recognize your browser or device. We use cookies to: (a) maintain sessions and shopping carts; (b) recognize returning visitors; (c) analyze navigation paths and improve functionality and design; and (d) enable third parties to provide analytics and measure performance. You can set your browser to refuse cookies or alert you when cookies are set, and you may delete cookies at any time. Disabling cookies may limit certain site features (e.g., purchasing). We may also use third-party cookies for analytics, advertising, and marketing. Some site features may use Flash cookies (local shared objects), which are not controlled via standard browser settings. We will not use Flash cookies in ways inconsistent with this Privacy Policy.

4.3 Web Beacons, Clear GIFs, Pixel Tags, and JavaScript

We and our service providers may use web beacons (pixel tags/clear GIFs) and JavaScript to count visitors, understand email engagement, measure content and advertising effectiveness, and improve user experience. Third-party providers acting on our behalf may use these tools to collect aggregate, non-identifying data about content viewed, links clicked, and purchases made.

4.4 Server Logs and Widgets

Our servers automatically create logs when the site is accessed, capturing search terms, links clicked, browser type, IP address, and operating system. We use these logs to monitor performance, diagnose issues, and enhance user experience. We may also embed widgets (third-party applications) to display dynamic content such as news or social feeds. Third-party providers may collect data about your interactions with such features.

4.5 Website Search Queries

When you perform searches on our site or mobile app, we may log search terms and associate them with your device or IP address to understand visitor needs and improve listings and content.

4.6 Surveys, Contests, and Promotions

Participation in surveys, contests, or promotions is voluntary. If you participate, we may collect personal data such as name, email address, mailing address, and demographic information (e.g., ZIP code or age range) to operate the program, ship prizes, improve services, and provide relevant offers. If program terms differ from this Privacy Policy, the program terms will govern for that program.

5. How We Use Your Information

5.1 To Deliver Products and Services

We use your information to operate our business and deliver goods and services you request, including: (a) processing, shipping, and tracking orders and returns; (b) providing customer support and responding to inquiries; (c) improving our website, mobile app, and user experience; (d) understanding preferences to personalize recommendations and promotions; (e) monitoring site and app usage to enhance performance and design; and (f) providing secure online ordering and related services. Where permitted by law, we may contact you by phone, fax, or text message regarding your account or orders, including transactional messages if you opt in.

5.2 Marketing

We may send promotional communications and advertising, including targeted or interest-based ads (retargeting). We may combine your data with publicly available information to better understand demographics, preferences, and interests. We may work with marketing and advertising partners to improve campaign performance. You can opt out of promotional emails at any time as described in Section 13.

5.3 Enhance Our Business Processes

We process data to maintain systems, support networks, address user concerns, conduct engineering and analysis to improve availability and experience, and develop new products and services based on customer feedback and market trends.

5.4 Business Transfers

We may disclose or transfer personal data in connection with corporate transactions, such as mergers, acquisitions, sales of assets, financing, or bankruptcy, including during due diligence. Any successor entity will handle your data consistent with this Privacy Policy unless otherwise required by law.

5.5 Compliance with Law

We may use or disclose information to comply with applicable laws, regulations, legal processes, or government requests; respond to subpoenas or court orders; investigate potential violations; detect and address fraud, security, or technical issues; manage risk; and enforce our agreements and policies.

5.6 Security and Safety

We use information to protect our business, Services, customers, and the public, including detecting, preventing, and responding to security incidents and harmful activities; maintaining the integrity and reliability of our systems; and cooperating with law enforcement.

5.7 De-Identified or Aggregated Information

We may de-identify or aggregate data and use or disclose it for analytics, research, and other business purposes. If we combine de-identified or aggregated data with personal information, we treat the combined data as personal information under this Privacy Policy.

6. Children’s Information

We care about the privacy and safety of children. Our Services are not intended for children under 13, and we do not knowingly collect personal information from them in compliance with the Children’s Online Privacy Protection Act (COPPA). We also do not knowingly sell or ship products to children under 13. Children under 13 should not create accounts, make purchases, or provide personal information through the Services. If we learn that a child under 13 has provided personal information without verifiable parental consent, we will delete that information and will not use it except as necessary to protect the child or comply with law. Parents and guardians should supervise children’s online activities and help us comply with COPPA by ensuring no child under 13 submits personal information. If you believe a child under 13 has provided personal information, please contact us so we can promptly delete it. Minors under 18 should not use the Services without parental guidance and should not submit personal information.

7. Sharing of Information with Third Parties

We may share personal and non-personal information with affiliates, licensees, joint venture partners, and trusted service providers that help operate our website, run our business, and deliver products and services. These parties may only use information to perform services for us and must process it consistent with this Privacy Policy.

7.1 Service Provider Categories

a. Email Marketing Service Providers: manage marketing email and customer communications.

b. Information Technology Service Providers: host and manage applications, provide network maintenance, and support IT infrastructure.

c. Payment Processors and Financial Institutions: authorize payments, process transactions, and settle funds.

d. Shipping Providers: carriers and logistics companies that deliver products.

e. Other Service Providers: additional vendors described in this Privacy Policy.

7.2 Other Selective Disclosures

a. Legal, Regulatory, and Investigative Bodies: we may disclose information to attorneys, courts, regulators, government agencies, auditors, or adverse parties in response to legal processes or where appropriate to prevent harm, financial loss, or investigate violations.

b. Business Successors or Purchasers: in mergers, acquisitions, reorganizations, or sales of all or part of our company, information may be disclosed for due diligence or transferred as part of the transaction. In bankruptcy or closure, user data may be transferred as a business asset, subject to this Privacy Policy.

7.3 Third-Party Platforms and Tools Used on Our Behalf

We may share personal and non-personal information with third-party partners that support our business and site development, including customer support, analytics, marketing and advertising, job applicant tracking, web testing, and content management. These vendors may deploy tracking technologies. Categories include:

• Customer Support Platforms: may collect your phone number, call or video recordings, and interaction history; may use tracking technologies to tailor support.
• Marketing Services and Email: manage communications and advertising; may collect engagement data (e.g., opens, clicks) to tailor campaigns.
• Behavioral Analytics Platforms: collect IP address, name, email, approximate location, browser/device info, page views, clicks, and purchase behavior to improve features and resolve issues.
• Customer Data Platforms & Advertising: track behavior and deliver personalized ads; may place cookies to learn usage patterns and provide interest-based advertising.
• Experimentation & Testing Platforms: perform A/B tests; may collect IP address, device ID, browser version, OS, timestamps, and interaction data (pages viewed, clicks, conversions).
• Customer Interaction & Response Systems: personalize and automate communications (email, SMS, push, in-app messaging); may access customer data and use tracking technologies to tailor messaging.

8. Disclosures to Other Third Parties

We may share both personal and non-personal information with third parties that will process data under their own privacy policies. Use of our Services signifies your consent to such sharing and processing. Examples include:

• Google Analytics: collects usage data (including IP address) via cookies to understand how users engage with our site and to provide web analytics services.
• Google Tag Manager: manages site tags and may facilitate advertising services.
• Google reCAPTCHA: helps protect the site from spam and abuse.

9. Advertising Services and Third-Party Technologies

Our Services may use third-party technologies that process personal and non-personal data under their own privacy policies. Technologies may include:

• Microsoft Ads: for ads and conversion tracking across Microsoft properties (e.g., Bing).
• Social Media Platforms (e.g., Facebook, Pinterest, Instagram): interactions with our content on these platforms are governed by their policies. Information shared on such platforms is not confidential, and we cannot control other users’ actions or platform practices.

Third-party content providers, ad networks, and application vendors may use cookies, web beacons, and similar technologies to collect information about your interactions with our site and across other websites and services for interest-based advertising or other purposes. Their tracking technologies are not under our control. For questions about a particular advertisement or targeted content, contact the provider directly.

10. Information You Share Through Our Site

Public posting features (e.g., reviews, Q&A) allow you to submit personal or non-personal information to third parties via our site. Information posted in Public Forums is public. Avoid posting personal information; you do so at your own risk.

11. Links to Third-Party Sites

For convenience, our Services may contain links to third-party websites. We are not responsible for their privacy practices, advertising, products, or content. A link does not imply endorsement. Review the privacy policies of any third-party sites before sharing personal information.

12. Your Rights and Choices

12.1 Consent

If you do not agree with our handling of personal information, please do not submit personal information to us.

12.2 Opt-Out of Text Notifications

By providing your phone number, you consent to receive automated marketing text messages about our products and services. Message frequency varies. Consent is not a condition of purchase. Message and data rates may apply. To opt out, reply STOP to any message. For help, reply HELP. You will receive a confirmation of your opt-out request. Opt-out requests made through methods other than these commands may not be effective.

12.3 Updating Your Information

You can update your contact details through your account settings. Upon request, we will provide access to, correct, or delete personal information you have provided, subject to legal obligations and record-keeping needs. Deleting certain information may also delete your account. Removed content may persist in cached or archived pages, or may have been copied by other users.

12.4 Tracking Technologies

You can configure your browser to block all or some cookies, or to alert you when cookies are set. Disabling cookies may impair certain site features. Third-party analytics companies (e.g., Google Analytics) may use cookies and other technologies to provide their services.

12.5 Targeted Advertising Controls

To limit use of your data for targeted advertising, you may contact us (Section 18) and adjust your browser or mobile device settings (e.g., reset advertising identifiers or limit ad tracking). You may still receive ads, but they may be less relevant. Data may still be collected for analytics, research, or internal business purposes.

12.6 Opt Out by Mail or Email

If you do not wish to receive marketing communications or do not want us to share personal information with partners as described in this Privacy Policy, please email or mail us with your name and address and indicate whether you wish to: (a) stop receiving marketing communications; (b) stop sharing personal information; or (c) both.

13. Data Security

We employ administrative, technical, and physical safeguards to protect personal information against unauthorized access, misuse, loss, or alteration. Sensitive data transmissions (e.g., payment card and account details) are protected using industry-standard encryption (e.g., HTTPS/SSL). You may see indicators such as a padlock icon or “https” in your browser’s address bar on secure pages. While we strive to protect your information, no method of transmission or storage is completely secure. You can help protect your information by using strong, unique passwords and keeping your software up to date.

Note: We are also certified by VeriSign, Inc. and our systems are tested and certified by McAfee Secure team daily so that we have full protection at all times and we are capable of conforming to the standards set by the industry. The same as these very stringent steps that we have taken to guarantee the safety of your information, there is no completely safe way of data transfer through the internet or any other wireless network and that there is no completely safe security system.

14. Changes to This Privacy Policy

We may update or revise this Privacy Policy at any time. We will post the updated version on our website with a “Last Updated” date. Your continued use of the Services after changes take effect constitutes acceptance of the revised policy.

15. Texas Data Privacy and Security Act (TDPSA) Compliance (Effective July 1, 2024)

15.1 As a Texas based company, we also abide by the Texas Data Privacy and Security Act Compliance. Applicability is outlined below:

The TDPSA grants rights to Texas residents and imposes obligations on certain businesses that conduct business in Texas or offer products or services consumed by Texas residents and process or sell personal data. Some entities (e.g., state agencies, nonprofits, higher education institutions) and data subject to federal laws (e.g., GLBA, HIPAA) are exempt. Employment and business-to-business data are generally excluded.

15.2 Your Rights Under TDPSA

Texas residents may: (a) confirm whether we process their personal data and access it; (b) correct inaccuracies; (c) delete personal data; (d) obtain a portable copy of personal data; and (e) opt out of targeted advertising, sale of personal data, and certain profiling with legal or similarly significant effects. Beginning January 1, 2025, residents may designate an authorized agent to submit opt-out requests on their behalf.

15.3 Our TDPSA Responsibilities

We: (a) limit collection of personal data to what is reasonably necessary for disclosed purposes; (b) provide clear privacy notices; (c) obtain consent before processing sensitive personal data; (d) maintain contracts with processors governing data handling; (e) conduct data protection assessments for higher-risk processing; and (f) respond to verified consumer requests within required timeframes.

15.4 Submitting TDPSA Requests

To exercise TDPSA rights, Texas residents may contact us via the methods in Section 17 (Contact Information). We will authenticate requests and respond within timeframes required by law. If we deny a request, residents may appeal through our internal process, and, if unresolved, may contact the Texas Attorney General as permitted by law.

16. Data Retention Policy

16.1 Principles

We retain personal data only as long as necessary to fulfill the purposes for which it was collected, including to meet legal, accounting, tax, or reporting requirements, maintain business records, enforce our agreements, and ensure security and fraud prevention. When data is no longer needed, we delete or de-identify it in a secure manner.

16.2 Retention by Category

• Account Data: retained for the life of the account and for a reasonable period thereafter or as required by law.
• Transaction & Payment Records: retained for periods required by tax, financial, and audit regulations.
• Customer Support Records: retained to document interactions and improve service quality for a reasonable period.
• Marketing Preferences & Communications: retained while you remain opted in and for a reasonable period thereafter to honor preferences.
• Job Applicant Data: retained during recruitment and, if not hired, for a period consistent with legal requirements and our business needs.
• Cookies & Analytics Data: retained per cookie type and provider settings or as configured in our systems.
• Security & Fraud Prevention Data: retained as needed to investigate, detect, and prevent incidents.

16.3 Legal Holds & Disputes

If we are subject to a legal obligation, investigation, or dispute, we may preserve relevant data beyond standard retention periods until the matter is resolved.

16.4 Deletion & Anonymization

When retention periods expire, we securely delete or irreversibly anonymize personal data. Backups are overwritten in the ordinary course of our backup cycles.

17. Contact Information